Move $0

Dead ad set → campaign doing 3.3x ROAS

Capital planRecommended

13-week cash forecast+0mo

Runway extended · 3 scenarios modeled

BaseUpsideDownsideLive

Financial OS

Working capital · live

$0+$3.2k today

AR$14.2k cleared · DSO 12d

AP$3.8k scheduled · Fri

Close4 minutes · auto

Idle cash working

$0 deployed into Google SEO

Projected return+$5,100 / 90d

Beats holding by2.1x

Auto-deployedHighest ROI

Margin +0%Live

2 cost leaks found and flagged

SaaS spend −$310/moFee refund $240

$1,247 ad spend → $0

Every dollar tracked back to revenue

3.3x ROASAttributed

Snowball Your Business

The Financial OS for your business. Runs your AP/AR, forecasts your cashflow, and turns every idle dollar into working capital — reinvested into the moves that scale you.

Improve my business with AI or start a new one. I want to start a

Plug in your accounts. Your AI CFO turns idle cash into working capital — in minutes.Trusted by 100+ business owners

The Financial OS that turns idle cash into working capital.

Real bookkeeping, real AP/AR, real cashflow, real attribution — on a CFO-grade brain that ranks every dollar by what it'll actually return. Then deploys it. AI-native accounting, fitted to your business.

Turn idle cash into working capital.

Snowball reads your bank, cards, and books — finds every dollar sitting still and ranks where it should go next by projected 90-day return. Then deploys it.

Idle-cash detection
Ranked 90-day ROI
Auto-deploy spend
Live forecast

Capital Command

AI CFO· scanning 0 accounts · planning deploy

Live

ConnectedChaseStripeBrexQBOPlaid+2 synced 12s ago

Idle cash$0 losing $312/mo to inflation

Runway14.2 mo +72 days

Burn$42.4k↘ 8% vs. plan

13-week cash forecastProjected

Wk 0Wk 6Wk 13

DEPLOY RANKINGranked by 90-day return

Google SEOHighest-intent · 5.7x

+$5,100/ 90d

Meta AdsExisting 3.3x ROAS

+$3,200/ 90d

New SDRPipeline coverage gap

+$2,800/ 90d

Move $30,000 from idle to Google SEODeploy

You build the company. We run the books.

Connect Mercury, Stripe, Brex, and your inbox. Snowball reads your bank feeds and email, matches wires to SAFEs and contracts, categorizes every transaction, books AR/AP, and closes the month — full income statement included.

Reads email + bank
Wires matched to docs
AR · AP · live
Income statement

Financial OS

AI Bookkeeper· processing 142 transactions

Synced

LinkedMercuryStripeBrexGustoGmailQBO

MRR$92,400+30%

AR$48,2008 open

AP$14,72012 due

DSO18.4d↘ 4 days

Live transactions Auto-categorized

AR aging$48.2k open

Current

$32.1k

1–30d

$12.2k

31–60d

$3.4k

60d+

$0.5k

AP scheduled · 14d$8.7k

MonAdobe$1,260early-pay

Apr 28IronMtn$2,200delay safe

May 1Gusto$5,200scheduled

Income statement ready · books closed in 4 min · $184 early-pay savings

See what every dollar actually returned.

Every expense ties to a campaign, customer, or hire. ROAS per line item. Hire payback in weeks, not quarters. Snowball flags the leaks and tells you where to redeploy.

Spend → revenue
Per-line ROAS
Auto-flag losers
Gap detection

Revenue Intelligence

Attribution Agent· mapping every dollar to revenue

Live

Spent · 30d$0

Returned$0

Net profit+$0

Blended ROAS2.63x

Spend Revenue produced

Campaigns4 active · sorted by ROAS

SEO content batchOrganic signups

+$5.6k5.7x

Sarah K. (hire)Pipeline created

+$9.4k4.1x

Google Ads · brandNew customers

+$2.9k3.3x

Trade show · SF8 demos · 1 closed

−$1.7k0.6x

Gap detectedPause SF trade show → redeploy $4.5k to SEO (5.7x). Net swing: +$8,200 / 90d

Apply

AI agents that compound every dollar back.

Once the plan is set, four agents take over: ads, SEO, outreach, and treasury. Every dollar gets put to work — buying ads, ranking pages, booking meetings, or earning yield until it deploys. The snowball that builds itself.